Collaborative event sales software that increases qualified leads and drives direct revenue. In the modern era of conscious consumerism, cause marketing results in ROI for brands that are willing to commit. Your hotel is one of them. Have your guests signed up for an assigned slot and make sure to schedule in 5 minutes in between each session for transition and clean up. Look at video performance statistics to see what has worked well for your brand in the past. Event planners are always looking for inspiration, and a key source of that inspiration is Pinterest. And podcasts with local celebrity guests. Best of all, planners get the info they need quickly, which saves your sales team time answering basic questions. A hotel sales plan include the following information: The sales and financial goals of the hotel for a specific period of time. How can we help? Form Strategic Alliances. Authentic local experiences aren’t just important to leisure travelers, they’re increasing in importance for business travelers and group business as well. But many of our customers aren’t as … Use a Strong Value Proposition to Resonate With Guests. Building that planner loyalty is important for every brand, but especially important for chains that are able to accommodate large meetings (500+ attendees). Home » Hospitality Sales & Marketing » 5 Creative Hotel Ideas That Really Work. Our first three hotel marketing examples look to the brand level, but it’s time to dive deep and look at the individual hotel on this one. Launch a contest or giveaway where local planners can win a great prize that matches up with their needs. Make sure to include a bulleted list, at least one example, and a minimum of two photos if you want a better ranking. The webinars are based on proprietary data from the Cvent Supplier Network (CSN), overall meetings and events trends, and observations from proven third-party experts in the hospitality space. Plenty of tools, such as Drift and Hubspot, make it easy to add a chatbot to your site. Still, it wasn’t just the hospitality that makes this a great marketing campaign. Tailor your SEO strategy (and local SEO venue strategy), and content so it’s simple for smart speakers to provide answers. For a hotel business, increased room sales mean more revenue and profitability. One of our favorite hotel promotion ideas is to leverage national holidays and events to push direct bookings. This can help you get in front of a lot of targeted potential customers. Symbiotic partnerships like these expand your audience and promote cross business for your collaborators. That means web-based presentations are more important than ever. The hospitality sales world is competitive, for both hotels in hosting events and the planners who orchestrate them. Collaborative event management software that saves time, boosts revenue and drives loyalty. Remember: The only way through is together. Live music is growing in popularity — especially among millennials. The company also rolled out new weekly programming, including professional development programs, recipes and cooking demos, yoga, meditation, story time with author Brad Meltzer, and more. Or you can do what Melia Hotels does and give loyalty members special access to local recommendations from staff members. As tempting as it may be, don’t flip open your computer and dive right into emailing clients, sales numbers, checking in on your team, etc. Figure out what keywords your target audience is searching for, and think about how they’d ask them out loud. Kimpton’s doing it with music. Create short, entertaining videos that address common questions planners ask you about your venue. Hotels are no longer fighting one another for group business, they’re also competing with Airbnb for room blocks and a growing desire for unique or nonconventional venues. Back in 2015, Marriott launched its Meetings Imagined initiative, which has evolved into a one-of-a-kind resource created solely for event planners. 24/7 support from Cvent’s internal experts. And they show no signs of slowing down. Not buying it? RFP response best practices In just one year, the average number of millennials who attend a live music event at least once throughout the year increased from 60% to 66%. First, it uses video content — and everyone knows video is king. WowMakers can help with that too. For example, you can challenge guests to post the funniest hotel lobby selfie or the most interesting landmark photo. So when the ask, “Alexa, how many rooms are in the XYZ Hotel?” you need to make sure Alexa knows the answer. And just who do you think Kimpton’s target demographic is? Position your hotel as one that can offer an unforgettable experience for business travelers. If you can, take photos during an even and when the space is empty or staged. Hilton’s app is a great way to woo and retain members of its rewards program, because it gives members access to the experiences they crave in addition the monetary perks that span the spectrum of rewards programs. The app even goes so far as to recommend specific menu items, the best times to go, and photos taken by team members. Or, if you want to keep the fun indoors, host a kid’s scavenger hunt with a treasure map. Make sure your venue details are correct, all amenities are updated, and images are added. (And be sure to check the sweepstakes laws in your area.). For example, if your goal is to raise awareness about your hotel, tag people in your social media posts to make them feel involved. For example, Hotel Indigo invites neighbors to spend an evening with their pets during “Canine Cocktail Hours,” and they use digital marketing and word of mouth to advertise it. Customers will be more likely to return with the enticement of a reward. What kind of templates are useful for hotels? You will learn how to outshine your competitors, better engage your prospective guests, and beat your rivals by ensuring more bookings at your hotel. You could even interview a different employee about their experience at your venue each week. Optimizing your profile is an important way you can maximize your visibility. It’s also one of the most unique loyalty rewards out there! Tui Blue’s employees are sharing recipes from hotels around the world, teaching different languages, and showing exercise tips and tricks from the Bluef!t program. How did it get to so many followers? Choose an in-house ambassador who can use their personal account to reach people, interact with potential customers, and share a unique perspective of your property. Offer hot dealsand special discounts in your low seasons, and increase your rates or adjust your terms and conditions for deposits in high season. It helps planners visualize the space and get ideas for their own event. With these ideas and some inspiration, you’ll drive more leads and land more bookings — for both guests and groups. Everyone can post on social media, but highlighting one person can have a greater impact. First, videos are more popular than ever. Tech-savvy customers might appreciate an app that helps them navigate all that your hotel has to offer. Sell the experience over the transaction In the saturated hospitality marketplace, it’s important to showcase what makes your property unique real estate. Use your website to post content about the restaurants, bars, and outdoor spaces available in your area. Caribbean locations are similar to the U.S., just slightly lagging. 53 Proven Hotel Marketing Ideas & Examples to Win More Events & Group Business, Guests look to hotels to be their travel guide. Join nearly 4,000 employees around the world who power our technology. How do you keep up your cool as a trendy boutique hotel chain? The more photos, the better — you want planners to be able to envision their event in your hotel. It’s a great marketing tool to prove your authority about a city or travel tips in general. Once you get the word out, guests can actually participate. As part of that initiative, the hotel giant has announced that it will eliminate single-use plastic straws and stirrers across its portfolio by July 2019. The hotel brands are also joining in the recent wave of online experiences and entertainment and are offering various programs for guests to try at home. This means that appearing on the first page of search is directly tied to the number of RFPs you’ll receive. It also gets a big boost from some savvy influencer marketing, like this post from famous streetwear blogger @alexandraguerin. Please themed stuffed animals in the hiding spots and reward those who spot all the creatures with some stickers or toys. Plus you can post seasonal deals, clean up old information, and double check that all messages received a response. “Share resources; you'll come across useful articles, books, videos, posts, ideas. Because most travelers will have already booked accommodations online ahead of time, try promoting a different aspect of the property. Partner with a popular airline on a promotion, or buy ad space in their in-flight magazine. For example, courtyard spaces or waterfront access are a big bonus. Then extract the audio to create a podcast that you can share on iTunes, Google Play, SoundCloud, and even YouTube. 1859 Historic National Hotel Jamestown, CA Offered for sale at $1,900,000. Before you employ any ideas you need to ask three questions: What is unique about your hotel – … If there are trendy restaurants or food-truck hotspots in the area, let event planners know that they’ll be blocks away from your city’s food culture. Marriott uses the same sort of template, but leverages the ideas as a means of promoting their meeting spaces and properties. Re showing fans # HomeTeamHospitality this week, our good works focus on workout.... be prepared for the hospitality that makes hotel sales ideas a great marketing campaign @ spotio.com or comment below website. Can provide your prospects with an easy approach to book rooms or any service in your can... Brands that are locally available at peak harvest qualify aligned marketing through content, media... 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